论导游促销职能的初探WORD 427K

摘要：

随着旅游经济的快速发展，旅游业也越来越得到世界各国的重视。而随着旅游业的发展，导游队伍不断扩大。对这支庞大的并且还在不断壮大的导游队伍的管理是旅游界的重要课题，也是一大难题。它之所以重要，是因为管理水平影响着导游服务水平，而导游服务水平的高低又决定着一个地区，一个国家的旅游服务质量；它之所以难，是因为导游工作的分散性，独立性很大，很难加以管理。在当今世界，各国的导游员管理制度各不相同。国外有先进的导游管理制度而我国则不太完善，这会阻碍我国旅游业的发展。所以，从导游职能的角度出发，主要研究导游人员在旅游者游览的过程中所起到的作用并且采取了哪些促销方式。在导游员促销的过程中会出现很多问题，针对这些问题提出了相应的解决办法，这将有利于旅游业的发展。

With the rapid economic development of tourism, tourism is growing world- wide attention. As tourism development, guided tours of expanding. This huge and also on the tour of the growing tourism sector management is an important subject, but also a major problem. It is important because the level of management affects the level of service guides and tour services also determines the level of a region or a country of the quality of tourism services; It is difficult, because the decentralized nature guides, great independence, it is difficult to manage. In today's world, countries guides management systems vary. Foreign advanced management system and our tour guides are not perfect, and this will hinder the development of tourism in our country. Therefore, from the perspective of tour functions, the main study tour operators in the tourist attractions and the role played by marketing taken. Guides in the marketing process will be a lot of problems to address these issues made the corresponding solutions, which will be conducive to the development of tourism

关键词： 导游职能Tour functions  促销方式Marketing methods  解决对策Solutions
          2．中国入世后，中国导游将面临的机遇和挑战及对未来展望